I design software people actually run their day on.
5+ years designing SaaS, ERP, retail, and mobile products across Pakistan and the Gulf, turning tangled business logic into interfaces people can rely on every day.
Selected work
IND. 01/04
Lucrum POS
View →A point of sale redesign that cashiers actually enjoy using. Pushed user acceptance from 92% to 96% across 30,000+ transactions.
Order Management System
View →Real time order visibility from the moment it's placed to the moment it's dropped. Riders carry several deliveries at once, each tracked against an elapsed-time target.
Dagwood
View →A responsive ordering experience for a QSR brand. It picked up 10 to 15 orders a day organically before a single rupee went into marketing.
ZENY
View →Brand and product strategy for a chat-to-kitchen operating layer for Pakistani multi-branch retail. Positioning, audience architecture, and the identity system.
I work across ERP, retail, and mobile products, the parts of a business that are easy to overlook but hard to live without.
Based in Lahore, Pakistan. Senior product designer, five years in, currently leading design for a multi surface ERP ecosystem serving 3,000 to 5,000 users and mentoring three designers on the team. What I care about most is whether an interface holds up under daily, repeated use, not just how it looks in a first pass. Good design should make hard work feel lighter for the people doing it, all day, every day.
I work with Claude, Gemini, Copilot and Lovable as part of the process rather than beside it — enough that design delivery has come down from one or two weeks to three or four days.